Trek Bicycles Turns To Industry-Leading AMD64 Technology To Enable Lance Armstrong’s “Quest For Six”
- Bikes Designed on AMD Opteron™ and AMD Athlon™ 64 Processor-based Systems Deliver Competitive Edge for Trek and the USPS Pro Cycling Team at Tour de France -
SUNNYVALE, CA -- June 28, 2004 --AMD (NYSE: AMD) today announced that at the upcoming Tour de France, the United States Postal Service (USPS) Pro Cycling Team, which is presented by Berry Floors, will use a series of Trek bicycles designed on workstations based on the AMD Opteron™ processor with Direct Connect Architecture. The USPS team is led by five-time Tour de France winner Lance Armstrong, who Saturday will begin his quest for a record sixth straight Tour title.
As the Official Technology Partner of Armstrong and the USPS team, AMD provides a variety of AMD64 technology solutions to Trek Bicycles. For example, using AMD Athlon™ 64 processor-powered notebooks and AMD Opteron processor-based workstations, the technology team at Trek can more effectively predict and influence the effects of multiple variables involved in virtual wind-tunnel testing, helping riders optimize racing performance.
“Competing in a race such as the Tour de France demands using every resource to remain ahead of the competition, and AMD’s superior technology has enabled Trek to design standard road, climbing and time trial bicycles that are truly cutting-edge,” said Lance Armstrong. “By enabling sophisticated solutions that have advanced bike design, testing and overall communication, AMD has provided our team with a distinct competitive advantage.”
Trek selected AMD Opteron and AMD Athlon 64 processor-based solutions due to the superior performance, outstanding reliability and scalability provided by AMD64 technology. By enabling Trek to leverage its existing 32-bit applications as well as benefit from the performance and memory benefits of 64-bit computing, AMD64 technology has helped accelerate Trek’s pursuit of the most advanced bicycle designs for Lance Armstrong and the USPS Pro Cycling team.
“Each year as Trek explores new ways to improve the bicycles for Lance and the USPS Team, we also look to improve our product development tools. AMD has provided the technology to enable that improvement,” said Michael Sagan, senior designer and technology principal for Trek’s Advanced Concepts Group. “With the AMD Opteron and AMD Athlon 64 processors, our design team has saved hours developing frames, which translates to seconds saved for Lance and the team - and that is invaluable.”
Founded in 1976 in Waterloo, Wisconsin, Trek is the world leader in bicycle products and accessories, with 1,500 employees worldwide who incorporate the most advanced technology available into Trek products, resulting in many industry innovations throughout the company’s 25-year history.
“By enabling Trek to advance the design of their award-winning bicycles, AMD64 technology has helped them remain ahead of the competition,” said Henri Richard, AMD’s executive vice president, worldwide sales and marketing. “Helping Lance Armstrong compete for a sixth consecutive Tour de France victory underscores how AMD is enabling customers, like Trek, to meet ever-more demanding challenges.”
AMD’s sponsorship agreement with the USPS Pro Cycling Team reaffirms the company’s commitment to providing high performance solutions to organizations and businesses seeking to gain competitive advantages. Many leading enterprise application benchmarks recognize the AMD Opteron processor as the highest performing x86 processor available today. Industry benchmarks for critical enterprise applications such as enterprise resource planning (ERP), messaging and collaboration, Web serving, high performance computing and database serving confirm that the world’s highest performing 2P and 4P servers are now powered by AMD Opteron processors.
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture also enables a more secure computing environment by integrating technology that can take advantage of advanced anti-virus features in upcoming software.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™ processor for servers and workstations and the AMD Athlon™ 64 processors for desktop and notebook computers have earned more than 45 awards for innovation and performance and the support of more than 1,000 OEMs, hardware and software developers, system builders, and distributors.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.
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