AMD Hits The Road And Offers Consumers A Unique Opportunity
AMD Hits The Road And Offers Consumers A Unique Opportunity To Test Drive Technology
—Miami to Host Tour Kick Off with Dance Dance Revolution Challenge—
SUNNYVALE, CALIF -- October 19, 2004 --AMD (NYSE: AMD) is launching its first ever experiential technology tour, initiating a highly interactive 20-city road show that offers both consumers and small businesses first-hand experiences with AMD64 technology. The AMD64 Experience Tour features custom demonstrations that are dedicated to showcasing the versatile power of AMD64 technology, including gaming, music, imaging, video and home/office computing solutions.
“AMD created this tour specifically to reach out to our consumers and let our AMD64 technology speak for itself,” said Pat Moorhead, vice president, global marketing, Microprocessor Business Unit, Computation Products Group, AMD. “AMD64 technology is used by top movie, music and gaming industry artists and producers. Providing consumers with the opportunity to experience the sophistication of AMD64 technology creates an interactive experience like no other.”
Working with AMD retailer and system builder partners, the tour is dedicated to educating consumers and small businesses on the benefits of technology and how it can enrich their lives. The holidays mark one of the largest technology purchasing seasons of the year. And for many consumers, PC purchasing is often an overwhelming task. Rather than limit consumers to only reviewing technology capabilities online, AMD is taking a bold step with this tour by allowing consumers to test drive AMD64 technology before they buy.
The Miami AMD64 event is scheduled for Thursday, Oct. 21 at the Fountainbleau Hilton Resort. In addition to the experiential components offered at the event, AMD has assembled a highly charged technology contest and is inviting local Miami area consumers to participate in one of the hottest technology gaming crazes in the country, Dance Dance Revolution. This game is a physically interactive dancing simulation game combined with energetic and pulsating music. Participants dance by mimicking steps generated on a computer program, creating a strenuous, fast-paced activity that provides entertainment for both participants and the onlookers.
The entire Miami event will be broadcast live on the “Into Tomorrow with Dave Graveline” radio show, which covers the latest in consumer electronics and technology. The radio program airs on more than 100 U.S. stations and live on XM & Sirius Satellite Radio every Sunday from 2-5 p.m. EST. The program is also heard around the world on the Armed Forces Networks.
Each event will offer various prizes for winners of a “Far Cry” gaming tournament, which will be run entirely on AMD Athlon 64 processor-based Alienware PC systems. Tour participants can also take in musical demonstrations and performances by local artists, showcasing how they use AMD64 technology to professionally create digital music.
AMD64 Experience Tour events will feature key AMD technology partners, including ATI, VIA, Yamaha Corporation of America and numerous regional technology businesses as it makes its way across North America. Destination cities include Toronto, Boston, Chicago, Seattle and the City of Industry, Calif. Each event is expected to attract 300-500 local participants. For more information on the tour, please go to http://www.amd.com/amd64tour.
About the AMD64 Technology
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows® XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™ processor for servers and workstations and the AMD Athlon™ 64 processors for desktop and notebook computers have earned more than 60 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.
AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corp. in the U.S. and other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.