AMD Athlon™ 64 Processor Family Wins VARBusiness Magazine Editor’s Choice Award

SUNNYVALE, CALIF. -- November 10, 2004 --AMD (NYSE: AMD) today announced that the AMD Athlon™ 64 and Mobile AMD Athlon 64 processors have been named the “Editor’s Choice” by VARBusiness magazine. The award was presented at the second annual Tech Innovator Awards show, where AMD also was recognized for outstanding achievement in technology innovation for the Mobile AMD Athlon 64 processor 3400+.

“Products like the Mobile AMD Athlon 64 processor are breakthroughs for our readers, the solution providers who implement technology for end users throughout North America,” says VARBusiness editorial director Robert C. DeMarzo.

“I don’t recall the last time a system integrator or OEM told me they like being forced to take a proprietary, bundled solution. AMD supports and endorses open industry standards, such as wireless 802.11, and we offer secure, open-source, customer-centric solutions. We believe this is why AMD Athlon 64 processors continue to receive these awards,” said Marty Seyer, corporate vice president and general manager, Microprocessor Business Unit, Computation Products Group, AMD. “We are very pleased with our execution on AMD64 technologies. This is just the beginning. AMD Athlon 64 is a great platform and we are working to continue to provide our customers with the performance that they demand. In addition to being the ‘Editor’s Choice,’ the AMD Athlon 64 processor family is also the choice of PC customers who want outstanding performance plus the peace of mind that comes with added security and future-ready technology.”

The Mobile AMD Athlon 64 processor 3400+ was named a finalist in the client device category of the VARBusiness Tech Innovators award competition. This high-performance mobile PC processor, which offers an ideal balance between performance and mobility, was among 466 entries submitted by 250 companies in nine technology categories.

AMD offers high-performance AMD64 processors for a wide array of mobile PCs, ranging from full-size, desktop-replacement systems to thin and light notebooks for true mobile performance. Notebooks powered by Mobile AMD Athlon 64 processors benefit from exceptional 32-bit performance, 64-bit capability, HyperTransport™ technology, AMD PowerNow!™ technology for extended system battery life, and an Enhanced Virus Protection feature that helps protect against certain malicious viruses when enabled by Microsoft® Windows® XP Service Pack 2, in both 32-bit and 64-bit operating environments.

As more of today’s businesses and consumers demand high-performing notebooks on the go, AMD is delivering to OEMs and solution providers performance that meets or exceeds their customers’ expectations. With the power of AMD64 technology today plus 64-bit capability for tomorrow’s software, customers can benefit from industry-leading performance with the confidence that their investment is protected.

AMD will be recognized in the VARBusiness Dec. 13 “State of Technology” issue, which will include profiles, features and in-depth explanations of the technologies and products.

About AMD64
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to high-performance 64-bit applications. The AMD64 architecture is also designed to enhance the security of your computing environment by integrating Enhanced Virus Protection technology enabled by advanced anti-virus features in Windows XP Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.

Since the introduction of the AMD64 architecture in 2003, the AMD Opteron™ processor for servers and workstations and the AMD Athlon 64 processors for desktop and notebook computers have earned more than 60 awards for innovation and performance and the support of more than 2,000 OEMs, hardware and software developers, system builders, and distributors.

About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit

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